Scarf Room

Bio | Mission Statement | Our Collections.


Scarf Room was born in 2015 in response to a then-unmet demand from women for high-quality but affordable scarves that they could wear for a variety of events. Fast forward to a buying trip to Italy and from there being the first to import the beautiful Made in Italy pashmina into the UK.  A small Scarf Room team then took shape made up of a group of women from a wide variety of backgrounds bound together by a love of fashion and an understanding of the difference that a great scarf can make to an outfit.

One of the founding aims of Scarf Room was (and continues to be) to offer customers an exceptional range of scarves and pashminas in a beautiful palette of colours and designs.  Since its inception, Scarf Room has built up very strong trading relationships with well-respected suppliers in Italy and the Far East and, through these, we are able to regularly expand our collections, many of which cannot be found anywhere else in the UK.


Scarf Room’s aims are to :

  • Offer our customers a beautiful range of high-quality scarves and pashminas at an affordable price;
  • Recognise that female beauty comes in many shapes, sizes, colours and ages and reflect this by using real women in our advertising campaigns;
  • Provide outstanding service to our customers whether they are shopping with us on-line or by phone;
  • Always be receptive to customer feedback and reviews and strive constantly to improve the service we offer;
  • Offer extra services such as colour-matching at no extra cost to help customers find the perfect item;
  • Put together edits of our collections to inspire our customers;
  • Keep our website looking as beautiful as possible so that customers want to return time and time again; and, finally,
  • Encourage all the women of this country to wear beautiful scarves and pashminas!


The Scarf Room collection incorporates a beautiful range of high quality scarves and pashminas at affordable prices.  This includes fresh springtime prints, candy stripes, modern florals, on-trend abstracts, feminine lace, animal prints and pure silks.

We also offer a premier number 37 collection, much of which is sourced in Italy, a country we love and visit regularly for style inspiration.  The number 37 Italian collection is extensive and includes Classic Pashmina Shawl Scarves, Winter Pashminas, MicroModal Scarves, Metallic Scarves, Linen Stripe Scarves and Cashmere-Mix Scarves and Ponchos.  Also within this collection, we offer merino wool silk mix scarves and pure cashmere scarves from Nepal, a country long-associated with superior products, as well as stunning made to order hand-embroidered cashmere shawls from Kashmir.

Our buying team are always looking to source new colours and designs so please visit our website regularly as our collections are constantly growing and expanding.